Good morning, Neville!

CSBi has teamed up with our creative partner agency Simpler & Simpler, The San Diego Humane Society, and the San Diego Animal Welfare Coalition to launch Project Dog Foster, a month-long multimedia campaign designed to invite San Diegans to consider fostering a dog – even for a short while – in order to alleviate the beyond-extreme overcrowding in area shelters. You can learn more here:

The current crisis in overcrowding is straining the best efforts of all local shelters and rescue groups to provide for and rehome the overabundance of dogs needing forever homes, and finding new foster families is a way for San Diegans to help without committing to a long-term adoption.

Project Dog Foster launched Monday and is receiving great news coverage across area TV and radio stations. The multimedia campaign includes television, radio, out of home, and digital messaging. You can watch the TV commercials here and listen to the radio here.  

During April, the campaign will also feature outdoor messages like this one:

We’re alerting you to this campaign with the hopes that you’d take the time to give it an additional boost by copying and posting one or both of the following display ads on your LinkedIn or social media accounts along with this link to our website https://www.projectdogfoster.org/. We’re out to build as much awareness and interest as possible, and every bit of exposure helps.  And, if you happen to know of a friend or family member who’d consider fostering a dog, please forward this message along to them.  

Thank you for your consideration!  Together we can help alleviate this crisis.

Bob

Bob Cerasoli | Founder, Managing Partner

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